Shareable Bets
Organic social activity around bets was generating zero return.
We built a native sharing experience that converted social buzz into placed bets.
Feature Impact
1st
major sportsbook to offer native bet sharing
65%
of users placed the exact bets from shared links
15%
increase in engagement across social media platforms
Problem
Users were sharing screenshots of their bets on social media, but screenshots are dead ends. There was no way for the sportsbook to convert that attention into new users or additional bets placed.
Screenshot Betslip
Edit Screenshot
Crop
Share Static Image
Solution
Packaged Link
I replaced the dead-end screenshot with a shareable link, turning every shared bet into a live entry point that recipients could click and add directly to their betslip. A privacy toggle let users hide their wager amount before sharing — not everyone wants that public.
Screenshot Activation
To drive link adoption, I built in a screenshot-triggered notification that met users mid-behavior, paired with a share button on the betslip as a fallback.