Featured Bets
Premade bets had retention potential, but users didn't trust them.
We rebuilt the experience around clarity, making bets easier to scan, understand, and place.
Feature Impact
4x
increase in overall bet conversions
60%
conversion rate for Featured Bets
9.8%
improvement in new user retention
Problem
Premade bets were ESPN Bet's strongest retention tool for new users. However, their dense and hard-to-parse presentation made them confusing and easy to ignore. Users couldn't quickly understand what they were betting on, so they didn't.
Solution
The core fix was information hierarchy. Each card was structured to break down parlay legs into scannable chunks, with clear focal points for the odds, the CTA, and social signals like trending indicators without overloading the user. When the bet was easy to understand, it was easy to trust. When it was easy to trust, users placed it.